The top 4 new inventions that actually understand women
We’re all for innovation, especially when it caters for previously under-served groups, such as – hello! – basically all women for the past 80 years. And when it comes to products aimed at us, all we ask is that they answer a genuine need rather than simply rebranding a unisex item we’re already using with pink packaging (mentioning no specific razors) and then trying to convince us we need to spend extra cash on it.
Here are four recent inventions that are designed specifically to work with women’s bodies and lives. Long may they reign!
1. The speculum that doesn’t bite
Anyone who’s ever had a smear test (hopefully that’s all of us) or a coil fitted will probably remember their first sight of the speculum. At best it looks like something Julia Roberts might use to fling a snail across the restaurant while on a paid date with Richard Gere. At worst it’s downright scary – disproportionately so considering it doesn’t really hurt. Thankfully Frog design questioned whether the speculum really needed to look quite so menacing and then invented the Yona. Instead of clanky, cold metal bills, Yona has peaceful silicon petals. Instead of being designed by a man who reportedly tested his invention on black slaves (yes, really), it was invented by torture-averse women. And there’s virtually no risk it will nip your labia. The Yona is still at prototype stage but we’re clapping it on from the sidelines.
2) The pregnancy test that won’t start rumours
If you have “first signs of pregnancy” in your phone history, you’ll probably know it’s possible to burn through an improbable number of pregnancy tests, peering desperately through each plastic window before tossing it into landfill and going to buy another one. Enter Lia, the first pregnancy test to be made of biodegradable materials. It weighs less than six sheets of toilet paper and breaks down in just the same way when flushed. Apart from the huge environmental implications, this gets top marks from us because it understands our real lives. Most women do pregnancy tests sitting on the loo – and that’s exactly where Lia stays. No need to share whether you got one line or two with the next person who opens the bathroom bin. Result!
3) The sex toy that knows where to press
If you’ve previously been put off by intimidating shelves of cartoonish sex toys stocked in “private shops” or doubtful as to whether you really need any extra penises in your bedroom, Eva could be for you. This discreet pleasure enhancer works during penetrative sex, making sure that the clitoris is stimulated and therefore that more women have a chance of orgasm than would from vaginal sex alone. We like it because it’s clear from the whole concept, right down to the details, that women’s sexual pleasure was at the heart of this design. Blessed be, sisters.
4) The not-your-average tampon
Yes, that would be us. Sorry, but we’re writing this list so we get to choose who’s on it. And we’re proud of the fact that the design of our tampliner is based on a (literally) gynaecological understanding of women and their period product gripes. We did a survey and found that 70% of women use a pantyliner in addition to their tampon, which made us wonder why no-one had just invented a tampon we could really trust in the first place. The tampliner combines an organic tampon with a soft mini-liner that folds between the labia to catch any leaks. That means there’s no need to stick a bunchy, uncomfortable pantyliner into your perfectly nice pants. The tampliner also keeps your finger clean during insertion and even wraps itself on the way out. Enough said.