UK Trade Marketing Manager

West Hampstead, London

A bit about us

Callaly is on a mission to reinvent period-care and be the most forward-thinking company for people with periods. We believe that nobody should have to put up with products that don’t work or haven’t improved in decades. Tampliners are the first meaningful design innovation to tampons in 80 years. Our Tampliner has been recognised as one of TIME’s Best Inventions of the Year, an Amazon Europe Launchpad Innovation of the Year, and Red Dot Design Best of the Best award winner.

We’re now looking for a Trade Marketing Manager to catapult us to the next stage of our growth as one of Fast Company’s most innovative companies of 2021, putting our innovative Tampliner on bathroom – and shop – shelves all around the world.

What you’ll do

  • Deliver on Callaly’s mission to inspire people to expect more from their period products, using innovation to finally put customers’ needs first
  • Develop and execute the trade marketing plan, making the most of specific opportunities across different channels and retailers; help grow new & existing accounts
  • Work in partnership with the Commercial Team to support delivery of the overall business strategy
  • Ensure impactful brand presence in high value retail listings, conceptualizing and executing trade promotions and rolling out impactful campaigns across POS, merchandising, sampling/product demonstrations, activations and events in collaboration with marketing and sales (an external team)
  • Build a relationship and collaborate with AMs in order to maximise go-to-market opportunities (Retailer CRM, Digital Media, SEO), implementing specific activation programs to improve brand visibility
  • Create & manage in-store demos & sampling plan – play a key role in how customers interact with the brand and support in developing the right messaging across touchpoints
  • Visiting the points of sales regularly to ensure that the brand is visible and guidelines are respected
  • Work collaboratively with cross functional teams including Sales, Customer Experience, Supply Chain and Finance
  • Budget management of trade marketing and how this fits within wider marketing budget, maximising ROI
  • Track performance to feed into wider marketing reporting, measuring success of trade activations and informing strategy

In addition:

  • Providing sales support to help secure new listings
  • Support Head of Marketing in implementing online and offline channels to drive awareness and penetration
  • Work with online and customer experience to make customer insight and data driven decisions
  • Represent Callaly at a range of trade & consumer events

Who you are

  • You are driven to improve people’s experiences of periods and you’re excited by our mission to reinvent period care
  • Proven experience managing trade marketing in the UK, across in store and e-retailers and how to merchandise in both
  • Knowledge/experience of Drugstore/Pharmacy channel, and/or feminine protection channel is of particular interest but not essential
  • A practical, dynamic self-starter with a high degree of initiative, positive attitude and an entrepreneurial ‘hands-on’ mindset 
  • We are looking for someone with grit and determination, ready to take on the challenge of cutting through the inertia of this category 
  • A people-person who is excited by the opportunity to engage with both account customers and end users, with a mindset that combines insight, creativity and forward thinking with a proven ability to work with data and numbers
  • You have best in class consumer goods trade marketing experience and are keen to apply it in a small, dynamic, fast paced environment
  • Experience at a high-growth startup / similarly fast-paced challenger brand would be beneficial
  • You ideally have personal experience of having periods
  • We particularly welcome applications from people of marginalised backgrounds

What it’s like to work with us

  • Collaborative, flexible, and caring environment
  • Competitive salary, share options, 28 days’ holiday (in excess of bank holidays) and pension plan with employer contributions
  • You’ll be part of a B Corp which business can be a force for good, filled with purpose
  • Hybrid remote working/West Hampstead (London) office

How to apply

Simply send us an email at Please include your name and the job title in the subject line, and include:

  • Your CV
  • A paragraph or two describing why you want to work for Callaly
  • The best phone number to reach you on

We aim to respond to every application within two weeks. We look forward to hearing from you!